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Premium Commercial StoryboardSalon Fradello – “Where Luxury Lives”Brand Identity Direction:
Sophisticated. Architectural. Warm modern luxury. Premium craftsmanship. Calm confidence.
Color palette: Warm beige, walnut brown, brushed gold, cream, soft ambient lighting.
Mood: Serene, aspirational, high-end lifestyle.
Visual Style: Cinematic interior film with macro craftsmanship details and elegant camera movement.🎞 SCENE 1 – The Awakening SpaceComposition:
Wide symmetrical master shot of the Salon Fradello living space. The beige sectional sofa centered, marble panel wall and vertical walnut slats behind. Pendant lights glowing softly above.Camera Movement:
Slow forward dolly-in from hallway into the living area.Lens Style:
24mm cinematic wide lens for grandeur and spatial depth.Lighting Setup:
Warm concealed ceiling LEDs + soft practical pendant lights. Natural morning light entering subtly from side.Mood:
Calm. Prestigious. Inviting.Transition:
Elegant fade-in from black with soft orchestral swell.Pacing:
Slow, confident introduction (3–4 seconds).🎞 SCENE 2 – Craftsmanship in DetailComposition:
Macro close-up of walnut wood slats and brushed gold inlays.Camera Movement:
Slow lateral slide with shallow depth of field.Lens Style:
85mm macro lens. Ultra-shallow focus.Lighting:
Side-lit with soft diffused key light to enhance wood grain texture.Mood:
Tactile. Refined. Premium craftsmanship.Transition:
Match cut to marble texture.🎞 SCENE 3 – Marble EleganceComposition:
Close-up of cream marble wall panel with subtle veining.Camera Movement:
Gentle vertical tilt upward following natural marble veins.Lens:
50mm prime for natural perspective.Lighting:
Soft top light to accentuate texture without harsh reflection.Mood:
Timeless sophistication.Pacing:
Slow-motion glide.🎞 SCENE 4 – Comfort RedefinedComposition:
Close-up of plush beige cushions on the sectional. A hand gently presses into the fabric.Camera Movement:
Slow-motion push-in.Lens:
85mm portrait lens.Lighting:
Soft diffused key + warm fill to highlight fabric texture.Mood:
Comfort. Serenity. Luxury living.Transition:
Speed ramp from slow press to quick lifestyle cut.🎞 SCENE 5 – Lifestyle MomentComposition:
Elegant couple seated on the sofa, enjoying coffee. Framed by vertical wooden panels.Camera Movement:
Subtle circular dolly around them.Lens:
35mm cinematic lens.Lighting:
Golden-hour style warm ambiance.Mood:
Aspirational living. Calm happiness.Pacing:
Balanced, slightly faster rhythm.🎞 SCENE 6 – Architectural Lighting FeatureComposition:
Upward angle of ceiling design and pendant lights glowing.Camera Movement:
Slow tilt down revealing full living space.Lens:
24mm wide for architectural emphasis.Lighting:
Practical pendants as hero light sources. Ambient LED strip glow.Mood:
Modern elegance. Architectural precision.Transition:
Light flare transition.🎞 SCENE 7 – The Coffee Table DetailComposition:
Top-down shot of marble-top coffee table with premium decor books.Camera Movement:
Slow rotating overhead shot.Lens:
50mm lens.Lighting:
Soft overhead diffused light.Mood:
Curated luxury.Pacing:
Smooth and controlled.🎞 SCENE 8 – Full Room Reveal (Hero Shot)Composition:
Wide cinematic hero frame of entire Salon Fradello setup — sofa, panels, marble, plants.Camera Movement:
Slow dramatic push-in combined with subtle parallax movement.Lens:
24mm anamorphic lens for cinematic feel.Lighting:
Balanced warm interior glow with natural soft highlights.Mood:
Grand. Premium. Architectural harmony.🎞 SCENE 9 – Brand Signature DetailComposition:
Close-up of “Salon Fradello” branding plaque subtly placed on interior feature panel.Camera Movement:
Slow rack focus from background to logo.Lens:
85mm macro.Lighting:
Spot accent lighting for logo emphasis.Mood:
Confidence. Prestige.Transition:
Elegant fade to warm cream background.🎞 SCENE 10 – Final Statement FrameComposition:
Centered hero shot of the living space with text overlay.On-Screen Text:
SALON FRADELL0
Where Luxury Lives.Camera Movement:
Very slow cinematic push-in.Lens:
35mm for balanced realism.Lighting:
Warm ambient glow, slightly elevated highlights for polished look.Mood:
Powerful. Memorable. Aspirational.Music:
Soft orchestral crescendo ending with a refined piano note.End Frame Duration:
3 seconds hold for brand recall.🎨 Overall Commercial ToneCinematic luxury interior filmWarm neutral color gradingSoft gold highlightsSlow elegant pacing with subtle dynamic momentsPremium architectural focusNo clutter — clean, refined visual storytelling